Fin Nor

In the depths of Miami, Florida, a machine shop became the birthplace of a revolution. Inspired by the tales of adventurous anglers struggling to land their prized catch, Fredrick Martin Grieten, a skilled boat mechanic, joined forces with pioneering saltwater captains. Together, they crafted a reel that defied the odds and forever changed the fishing landscape. That reel was just the beginning of Fin-Nor's legacy, a testament to the relentless pursuit of the unattainable and the unwavering courage to explore uncharted waters. Today, our brand represents not only industry-leading durability and innovation but also the vibrant community of individuals who share our passion for something greater than the pursuit of fish alone.

At Fin-Nor, our values guide everything we do. We embrace daring, pushing the boundaries of what is possible in the world of fishing. We stay loyal, fostering a community of like-minded individuals who share our passion and dedication. We are visionaries, constantly envisioning new horizons and redefining what it means to be an angler. With Fin-Nor sunglasses, you become part of a tribe that dares to dream big, that stays true to their roots, and that is always ready to embark on the next great adventure. Let your spirit soar, and let Fin-Nor be your trusted companion on every fishing journey.